PromPerú reported that Peruvian participation in Expo 2020 Dubai, which included the Dubai 2022 Multisector Trade Mission and the presence of prominent Peruvian companies at the Arab Health 2022 and Gulfood 2022 fairs, allowed our country to achieve trade agreements for US$50.7 million.
Regarding the activities related to the Expo, the executive president of PromPerú, Amora Carbajal, pointed out that out of a total of 74 Peruvian companies were part of this great showcase to promote commercial exchange between exporters, businessmen in the tourism sector and Peruvian investors with potential buyers, tour operators and international investors.
In this way, it was possible to position our exportable, tourist and investment offer in the important markets of the Middle East, Africa and South Asia (MEASA) region.
These companies were trained through the Dubai 2020 Specialized Export Route program, which allowed them to learn about the requirements for exporting to Arab markets, export logistics, the e-commerce market, and the protocols for negotiating in the Arab market. Likewise, a seminar on access to the United Arab Emirates market was held, presenting the commercial opportunities offered by these markets.
Among the Peruvian foods that were promoted in Dubai, quinoa, kiwicha, maca, turmeric, chia, yacon, camu camu, lucuma, nuts, ginger, purple corn, avocados and grapes, specialty coffees and cocoa stand out. Likewise, products from the clothing industry, cotton and alpaca garments, and accessories made from this fiber were presented.
In the home decoration line, products such as painted mirrors, fur, embroidered cushions, table runners, pillows, toys, alpaca stuffed animals participated. Meanwhile, the diverse manufacturing sector was present with cosmetic products, such as jojoba oil, creams, sunscreens, clay, among others.
Regarding our tourist offer, the destinations most in demand by foreign buyers were Lima, Nasca, Arequipa, Cusco, Puno, Loreto and Madre de Dios.
On average, it is estimated that the trips last 10 days and generate the growth of tourism called Soft Adventure, as it has a greater demand for moderate physical activities, an important connection with nature and a strong element of learning or cultural exchange. In this sense, tour operators and national destinations will have an excellent opportunity to reposition themselves in these markets.
In addition to the general interest in the iconic Historic Sanctuary of Machu Picchu, the Peruvian Amazon, our natural wonder, is generating great expectations among tour operators from the Middle East and Asia, who expressed their interest in learning more about the destinations of Loreto and Madre de God, regions that have an exuberant biodiversity and that offer a wide range of unique experiences in natural environments.
The participation of Peruvian tour operators in the Commercial Mission in Dubai is part of the 2022 Promotion Plan of the PromPerú Tourism Promotion Directorate, in coordination with the Directorate of Commercial Offices Abroad, in order to further promote the national tourist activity, which to date is in the process of recovery, showing that our country is a safe and reliable destination, with a varied tourist offer of adventure, nature, gastronomy and culture, always under the axis of sustainability.
